Announcement
WhatsApp Cloud API vs On-Premises API
July 1st, 2023
Pogoseat leverages the Cloud API in its WhatsApp integration. Let’s break down the key differences between the WhatsApp Cloud API and the WhatsApp on-premises API.
The WhatsApp Cloud API allows medium and large businesses to communicate with their customers at scale. Using the API, businesses can build systems that connect thousands of customers, enabling both programmatic and manual communication. It is hosted on Meta's cloud servers.
WhatsApp Business (on-premises API) offers two variations. Both are user-friendly, but only the WhatsApp Business API offers unique benefits that will leverage customer engagement. It is hosted on Business Solutions Provider (BSP) server. Meta realized on-premises API was time-consuming; API updates took longer to become available to businesses.
The WhatsApp Cloud API is a quicker and more cost-effective way for businesses to get WhatsApp API.
WhatsApp Business (on-premises API) offers two variations. Both are user-friendly, but only the WhatsApp Business API offers unique benefits that will leverage customer engagement. It is hosted on Business Solutions Provider (BSP) server. Meta realized on-premises API was time-consuming; API updates took longer to become available to businesses.
The WhatsApp Cloud API is a quicker and more cost-effective way for businesses to get WhatsApp API.
Accessibility For Fans
The Cloud API enables a straightforward setup without intermediaries. This gives those using Pogoseat’s solutions the ability to connect with fans more easily. WhatsApp’s On-Premises API requires the support of a WhatsApp Business Solution Provider (BSP), introducing an additional layer to the communication process.
Cost Effectiveness
The Cloud API emerges as a more economical choice, with Meta covering the hosting costs. The expenses are based solely on the messages exchanged or conversations held, making it an attractive option for engaging a broad fan base. The On-Premises API, reliant on a BSP, incurs setup and maintenance costs alongside any message/conversation charges.
Message Throughput
While the On-Premises API can handle a throughput of up to 250 messages per second, the Cloud API initially supports 80 messages per second, combining both sent and received messages. This limit can be extended to 500 messages per second upon request to Meta, facilitating more extensive fan engagement.
Simplified Certificate Management
The Cloud API users enjoy the convenience of having their Certificate Authority (CA) certificates managed directly by Meta, relieving them of the administrative burden, unlike the On-Premises API users.
Driving Fan Engagement Among Avid WhatsApp Users
Pogoseat's decision to integrate with WhatsApp Cloud API underscores its dedication to revolutionizing fan experiences. Those using Pogoseat are set to benefit from a more direct, economical, and efficient method of fan engagement. This integration simplifies the process of maintaining real-time communication and allows for a higher potential message throughput.
The WhatsApp integration offers an exciting opportunity for sports teams and venues to reach out to their fans, especially younger segments like Gen-Z, who are avid users of WhatsApp. By tapping into this communication channel, you can provide immediate, real-time assistance to fans, significantly enhancing their event experience.
Learn more about Pogoseat’s white-label ticketing solutions.
The Cloud API enables a straightforward setup without intermediaries. This gives those using Pogoseat’s solutions the ability to connect with fans more easily. WhatsApp’s On-Premises API requires the support of a WhatsApp Business Solution Provider (BSP), introducing an additional layer to the communication process.
Cost Effectiveness
The Cloud API emerges as a more economical choice, with Meta covering the hosting costs. The expenses are based solely on the messages exchanged or conversations held, making it an attractive option for engaging a broad fan base. The On-Premises API, reliant on a BSP, incurs setup and maintenance costs alongside any message/conversation charges.
Message Throughput
While the On-Premises API can handle a throughput of up to 250 messages per second, the Cloud API initially supports 80 messages per second, combining both sent and received messages. This limit can be extended to 500 messages per second upon request to Meta, facilitating more extensive fan engagement.
Simplified Certificate Management
The Cloud API users enjoy the convenience of having their Certificate Authority (CA) certificates managed directly by Meta, relieving them of the administrative burden, unlike the On-Premises API users.
Driving Fan Engagement Among Avid WhatsApp Users
Pogoseat's decision to integrate with WhatsApp Cloud API underscores its dedication to revolutionizing fan experiences. Those using Pogoseat are set to benefit from a more direct, economical, and efficient method of fan engagement. This integration simplifies the process of maintaining real-time communication and allows for a higher potential message throughput.
The WhatsApp integration offers an exciting opportunity for sports teams and venues to reach out to their fans, especially younger segments like Gen-Z, who are avid users of WhatsApp. By tapping into this communication channel, you can provide immediate, real-time assistance to fans, significantly enhancing their event experience.
Learn more about Pogoseat’s white-label ticketing solutions.
Pogoseat is proud to work with some of the biggest names in sport and live-entertainment.
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Testimonials
Read what some of our partners said about Pogoseat. Don't just take our word for it.
"The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successfull."
Russ Stanley
SVP, Ticket Sales & Service
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
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Nat Harden
SVP, Ticket Sales & Service
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services
"The upseel initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we wer able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated wit out ticketing system as well as our seaon ticket member conssigment program. Theid deep integration is key to making our program so succesfull."
Russ Stanley
SVP, Ticket Sales & Service
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
Nat Harden
SVP, Ticket Sales & Service
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services
