Announcement
Fan Engagement Using SMS Marketing
(How To Drive Fan Loyalty)
June 19th, 2023
SMS marketing stands as a powerful tool for teams to connect directly with fans, drive ticket sales, and build a brand that inspires fan loyalty. Whether it's offering exclusive promotions, providing timely updates, sending game-day reminders, gathering feedback, or personalizing experiences, the versatility of SMS marketing plays a critical role in fan engagement.
When it comes to fan engagement, SMS is a powerful player. Here are some of the primary ways SMS solutions can drive sports fan engagement:
When it comes to fan engagement, SMS is a powerful player. Here are some of the primary ways SMS solutions can drive sports fan engagement:
Offer exclusive deals and promotions that build fan loyalty.
SMS marketing solutions can enable you to offer exclusive deals and promotions. Subscribers to a team's text messaging list may receive discounts on tickets, special merchandise offers, or access to pre-sale tickets before public availability. A solution like Pogoseat can help teams in offering such exclusives, fostering a sense of belonging and loyalty amongst fans.
SMS marketing solutions can enable you to offer exclusive deals and promotions. Subscribers to a team's text messaging list may receive discounts on tickets, special merchandise offers, or access to pre-sale tickets before public availability. A solution like Pogoseat can help teams in offering such exclusives, fostering a sense of belonging and loyalty amongst fans.
Timely Updates & News To Keep Fans In The Loop
Sports enthusiasts constantly crave updates on their favorite teams. From injury news to player achievements, timely updates can make fans feel more connected to their teams. This connectivity can translate into more game attendance and merchandise purchases.
Sports enthusiasts constantly crave updates on their favorite teams. From injury news to player achievements, timely updates can make fans feel more connected to their teams. This connectivity can translate into more game attendance and merchandise purchases.
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Game-Day Reminders To Minimize Missed Opportunities
Given the fast-paced nature of our lives, game-day reminders through SMS ensure fans are on top of their teams' schedules. SMS alerts can be particularly beneficial for fans traveling for away games or those balancing other commitments. These reminders reduce the risk of fans missing games, thereby increasing attendance and engagement.
Given the fast-paced nature of our lives, game-day reminders through SMS ensure fans are on top of their teams' schedules. SMS alerts can be particularly beneficial for fans traveling for away games or those balancing other commitments. These reminders reduce the risk of fans missing games, thereby increasing attendance and engagement.
Surveys & Polls To Engage Fans Directly
Fan engagement marketing extends beyond mere updates. Sports teams can leverage SMS to gather valuable fan feedback through surveys and polls. From team performance to stadium facilities, this feedback can highlight areas for improvement, consequently elevating the overall fan experience and enabling teams to continually deliver on the changing needs of fans.
Fan engagement marketing extends beyond mere updates. Sports teams can leverage SMS to gather valuable fan feedback through surveys and polls. From team performance to stadium facilities, this feedback can highlight areas for improvement, consequently elevating the overall fan experience and enabling teams to continually deliver on the changing needs of fans.
Personalization To Elevate Fan Connections
Teams can further exploit SMS marketing by personalizing fan experiences. By gathering data on fans’ interests and preferences, teams can send targeted messages resonating with individual fans. This tailored communication can range from updates about favored players to customized merchandise offers, fostering stronger connections and enhancing engagement.
White-label ticketing solutions like those offered by Pogoseat can assist in personalizing the experience and meeting fans' changing needs. Our innovative technologies are designed to help create new ancillary revenue streams and offer tools to refine ticketing systems, thereby boosting incremental revenue and enhancing fan engagement.
With the right strategy and assistance from Pogoseat, SMS marketing can effectively meet the changing needs of fans and enable sports teams to drive fan loyalty.
Teams can further exploit SMS marketing by personalizing fan experiences. By gathering data on fans’ interests and preferences, teams can send targeted messages resonating with individual fans. This tailored communication can range from updates about favored players to customized merchandise offers, fostering stronger connections and enhancing engagement.
White-label ticketing solutions like those offered by Pogoseat can assist in personalizing the experience and meeting fans' changing needs. Our innovative technologies are designed to help create new ancillary revenue streams and offer tools to refine ticketing systems, thereby boosting incremental revenue and enhancing fan engagement.
With the right strategy and assistance from Pogoseat, SMS marketing can effectively meet the changing needs of fans and enable sports teams to drive fan loyalty.
Pogoseat is proud to work with some of the biggest names in sport and live-entertainment.
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Testimonials
Read what some of our partners said about Pogoseat. Don't just take our word for it.
"The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successfull."
Russ Stanley
SVP, Ticket Sales & Service
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
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Nat Harden
SVP, Ticket Sales & Service
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services
"The upseel initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we wer able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated wit out ticketing system as well as our seaon ticket member conssigment program. Theid deep integration is key to making our program so succesfull."
Russ Stanley
SVP, Ticket Sales & Service
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
Nat Harden
SVP, Ticket Sales & Service
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services
